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They Raise the Bar—Then Walk Under It- Why Your Next Move Requires Strategy
Have you ever noticed how some people set impossible standards for you—standards they don’t even hold themselves to? They raise the bar, then casually walk right under it, leaving you exhausted trying to meet expectations they were never willing to carry themselves. In They Raise the Bar—Then Walk Under It, Aimee Egesa unpacks the emotional toll of double standards, misplaced expectations, and constantly proving yourself. More importantly, she challenges women to stop reactin

Aimee Egesa
Apr 283 min read


“What Is Your Yes Really Costing You, Sis?”
Every “yes” carries a cost—but too often, we don’t stop to ask what we’re actually paying. Is your yes costing you peace? Rest? Time? Health? Boundaries? In What Is Your Yes Really Costing You, Sis?, Aimee Egesa challenges the habit of overcommitting, overgiving, and saying yes out of guilt, or fear of disappointing others. This honest reflection invites women to examine the hidden price of constantly putting themselves last. Because sometimes what looks like generosity on th

Aimee Egesa
Apr 212 min read
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